to project manage and lead design a family of injection devices
Cambridge Consultants project
Visual language (look and feel) is the construction of visual stimuli such as form, colour, surface finish and label design (graphical elements) to convey emotional messages. Visual language can evoke an emotional connection between a patient, product and brand. Unfortunately, many medical products are designed by disconnected design teams with little or no concern for overall patient experience.
a harmonious experience
Aalto is a family of injectors that demonstrate an approach in creating a harmonious patient experience using compelling design language. The development was based on a fictional brief from a pharma client to help communicate their drug brand attributes consistently across multiple touch points, considering the product family life-cycle.