focus

Cambridge Consultants Project

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focus

to design a human factors demonstrator

Cambridge Consultants project

Two boxes with similar aesthetics were designed as a tool to demonstrate good and bad usability. Both boxes featured different levels of interaction of which were tested against users.

usability1.png

bold and playful

The design stepped away from the established thinking of medical design and implemented more of a consumer theme, encouraging designers to become more playful with visual identity in the medical space.

usability2