to project manage the design of a smart packaging concept
Cambridge Consultants project
One of the biggest challenges facing society is the prevalence of chronic diseases. Many patients do not adhere to their medication regime correctly, resulting in poor outcomes and unnecessary costs. Futhermore, effecting the quality of life and mental well-being of millions of patients across the world. Non-adherence has many contributing factors; forgetfulness, procrastination and anxiety all play their part. Our current approach to non-adherence doesn’t seem to be working.
For a solution to this challenge, perhaps we need to look to recent technological ‘intelligent’ advancements to nudge patient’s behaviours in the right direction.
improving medication adherence
Tapp is a system designed to offer long-term engagement through the science of human behavioural change. The design is a low-cost sticker with integrated flexible electronics and passive NFC used in conjunction with an app, specifically designed to address the key tenants of behavioural change; habit formation, goal reinforcement and social motivation.
The tapp sticker is added to a patient’s drug blister pack and the app is downloaded. The app allows patient's to create and visualise goals. Then, provides digital nudges to take medication removing the cognitive burden of their therapy. When a patient takes their medication, a track is broken on the printed circuit. Using a simple tap interaction, patients can record that they have taken their medication and work towards their goals.