to design an electric toothbrush
Toothbrushes today are overly complex. They are designed to be straight forward for everyday use and therefore require simple functionality however existing products are diverting from this, resulting in over engineered solutions.
Since a toothbrush is one of the first devices you use in the morning it is important for it to deliver a certain emotive message; a feeling of trust and reliability.
'give vitality and enthusiasm to.'
an energizing sensation from top to bottom
The final design encompassed four colours; Mint, Ivory, Rose, and Stone Grey